How to Create an Online Sponsorship Campaign for Your Nonprofit

Introduction

If your booster club, PTO, or nonprofit isn’t actively seeking business sponsors, you’re leaving money on the table. Local businesses want to support their communities, and sponsorships give them a way to do that while getting their names in front of potential customers.

So what’s stopping you? Maybe it’s figuring out sponsorship levels, creating a signup process, collecting payments, or keeping track of everyone. Building a website and piecing together different tools can feel like a lot of work for something that should be pretty simple.

The good news? You don’t need to make it complicated.

With Booostr, you can create sponsorship products, connect them to online forms, collect payments, and organize sponsor information without building a website or paying monthly software fees. Here’s how to get your campaign up and running.

Quick Start: Your Sponsorship Campaign Checklist

1. Set up your Booostr account and connect Stripe.
2. Create sponsorship products in Store Manager.
3. Build a Booostr Form and attach your products.
4. Organize business contacts in Contact Manager.
5. Share your form through email, text, social media, and QR codes.
6. Follow up with sponsors and build lasting relationships.

Let’s walk through each step.

Step 1: Get Your Booostr Account Ready

First, create your Booostr account and connect your Stripe account so you can accept online payments. You’ll also want to set up Store Manager, where you’ll create the sponsorship options businesses can purchase.

Once you’re set up, you’re ready to start building your campaign. And here’s a big plus: Booostr has no monthly or annual subscription fees. You can use the tools to build your sponsorship campaign without adding another recurring software expense to your organization’s budget.

Step 2: Create Your Sponsorship Products

Before you can ask businesses to sponsor your organization, you need to give them something to choose from. That’s where Booostr Store Manager comes in.

You can create digital products for different sponsorship levels, making it easy for local businesses to see their options and choose how they’d like to support you.

For example, your sponsorship levels might look like this:

• Bronze Sponsor: $250
• Silver Sponsor: $500
• Gold Sponsor: $1,000
• Platinum Sponsor: $2,500

You can adjust the amounts and benefits to fit your organization. Maybe a Bronze sponsor gets their name listed in an event program, while a Platinum sponsor receives premium logo placement, social media recognition, or signage at your next event.

You can also create sponsorship products for specific events, sports teams, school programs, or fundraisers. The goal is to make your options clear so businesses can quickly understand what they’re supporting and choose a level that works for them.

Need a hand setting up your products? Watch this walkthrough:

 

Step 3: Build Your Sponsorship Form (No Website Required!)

You’ve created your sponsorship products. Now you need a simple way for businesses to sign up and pay.

With Booostr Forms, you can build an online form and attach the sponsorship products you’ve created in Store Manager. Businesses can view the available options, select a sponsorship level, submit their information, and make their payment online.

And no, you don’t need to build a website first. Booostr Forms provides a default landing page for your form, so you can share a direct link to your campaign without worrying about creating a separate website or asking someone to build one for you.

This is where the process gets easier for everyone. Instead of emailing back and forth, sending invoices manually, or trying to track down payment details, you can give potential sponsors one place to take action.

See how to connect a product to your form:

 

Step 4: Get Your Business Contacts Organized

Now it’s time to think about who you want to reach.

Start with businesses that have supported your organization in the past, local companies you already know, and businesses that serve families in your community. You can also reach out to new businesses that might be a good fit for your audience.

Use Booostr Contact Manager to organize your business contacts and keep your outreach from becoming a spreadsheet-filled guessing game. As people submit your forms, their information can flow into Contact Manager, helping you keep track of contacts and build relationships with current and potential sponsors.

Having that information in one place makes it easier to follow up, thank sponsors, and reach out again when your next event or fundraising opportunity comes around.

Step 5: Get Your Sponsorship Form Out There!

Your campaign is ready. Now make sure people know about it!

Booostr Forms gives you a link you can share wherever your potential sponsors are likely to see it. Try sending it through:

• Email: Reach out directly to local businesses with a personal invitation to sponsor your organization.
• SMS text messages: Send a quick message to existing contacts or community partners.
• Social media: Share your sponsorship opportunities on your organization’s Facebook, Instagram, and other social channels.
• QR codes: Add a custom QR code to flyers, event programs, newsletters, or printed sponsorship packets.

You can also include the link in your email signature or on event announcements. The easier you make it for businesses to find your campaign and sign up, the fewer obstacles stand between an interested sponsor and a completed sponsorship.

Don’t just send the link and hope for the best, either. A personal message explaining what the sponsorship supports and why it matters can go a long way.

Step 6: Keep Growing Your Sponsorship Program

Your first campaign doesn’t have to be your last. Once you’ve created your sponsorship products and form, you can reuse or update them for future events, add new sponsorship levels, and keep building relationships with businesses in your community.

Booostr’s Contact Manager can help you keep sponsor information organized so you’re not starting from scratch every time you need funding. Follow up with existing sponsors, thank them for their support, and give them an early look at upcoming opportunities.

There’s good reason to make online sponsorships part of your fundraising strategy. Based on Booostr’s internal data and feedback from organizations that launched online sponsorship campaigns through Booostr, nonprofits have seen a 50% increase in sponsors. Results will vary by organization, but making sponsorships easier to discover, purchase, and pay for can help remove common barriers to participation.

Stop Leaving Sponsorship Dollars on the Table

You don’t need a fancy website, a complicated setup, or another monthly software bill to launch a sponsorship campaign. You need clear sponsorship options, an easy way for businesses to sign up and pay, and a plan to get your campaign in front of the right people.

Booostr brings those pieces together with Store Manager, online Forms, payment collection, and Contact Manager, so you can spend less time juggling tools and more time building support for your organization.

Get started for free today! Sign up in minutes and start building your sponsorship campaign with Booostr.