If you oversee, operate, or help manage a booster club, you know the importance of email marketing. It helps communicate directly with the members of your booster club, engage with parents and students, and remind involved members about events, fundraising, and more. Equally as important to the content is the email design. Building engaging booster club email newsletter layouts helps ensure that people actually read more of the content in your emails.
If you’re running a booster club, it’s important to know a few things about booster club email design and marketing. First, it’s important to send your emails in newsletter form. Sending emails in the same form you send personal emails to your friends or colleagues is a lot of bunched up text for your members to read and will likely get scrolled through or left unread. Your emails need a newsletter form to capture the attention of those reading and to stick in their minds. Plus, this will help prevent them from getting lost.
This guide breaks down everything you need to know about designing and making a compelling booster club email newsletter and what tools you need to do so. Keep reading to learn more!
Why Does Your Club Newsletter Need a Layout?
It’s important that your emails be sent in newsletter form, but why do your newsletters need a layout? Here are a few reasons:
- Newsletter layouts spread out important information and use bullet points instead of large chunks of text which can be difficult to read and digest all at once.
- A Layout will help you organize the information by topic. You can divide your newsletter into different sections for home events, away events, fundraising, updates, and more. We’ll break down how to do this later on.
- A newsletter layout can incorporate images, graphs, different colors and designs, and other visuals to make it easier to look at and process.
- Newsletters are a great way to keep emails on your email list as they’re aesthetically appealing and are more likely to be read through than a bland email with just information.
How to Make a Booster Club Email Newsletter
Creating booster club email newsletter layouts isn’t as challenging as it sounds. In general, you can stick to the same information that you’d usually email your club members or discuss in meetings. The difference is in the newsletter design. Think of this as creative, design-focused email marketing. Here are a few simple steps to designing your own booster club newsletter.
The Basic Requirements
When you’re building your booster club email newsletter layouts, start with the basics. For instance, what do you need to include at the bare minimum? Let’s take a closer look at this basic outline.
- Subject line
Include a subject line. These lead to higher rates of action and opening than emails without a subject. Keep it simple and short.
- Introduction paragraph
Next, let’s get to the introductory paragraph of your newsletter. Start with a sentiment about the previous month or quarter, congratulate team members, thank donors, and thank everyone who volunteered if you held an event. Starting with encouragement can help you start on the right foot. You can also update everyone on any booster club news, financials, or other developments.
Next, move into a brief description of the things your club will need to do in the upcoming month or quarter. List specific tasks for members or groups within your club, list events along with reminders of their dates, times, and locations, and include any other “to-dos” on your booster club list.
- Important Announcements
After these basic reminders, you can add an important announcement section. This can include events, changes within the school or club, or important deadlines. Be sure to separate this from the rest of the information by underlining it, highlighting it, or giving it a different section or its own text box.
- Actions, Final Reminders, and Contact List
Next, be sure to list a few actions your booster club can take and a list of contacts in case anyone has any questions. If you set certain members in charge of different events, be sure to list their contacts along with their events. This way, you can delegate further communication.
Extras to Add
Once you include the bare minimum of what your regular newsletter should contain, you can add some extras to spice up your letter and make it fun! Here are some ideas:
- Add a special members list or a congratulations list for students who won awards or for members who put in special effort. You can also welcome new members to the newsletter.
- Add a fun anecdote! You can include a funny joke in each newsletter, an interesting fact, an inspirational quote, a monthly challenge for your club members, a riddle, or even a fun photo.
- Add social media accounts for your club and encourage your members to interact with your posts.
- Add photos, graphics, visuals, and more to make your newsletter more engaging.
Different Booster Club Email Newsletter Layouts for Different Uses
When you start the journey of creating email marketing campaigns, keep in mind you should have different emails for different occasions. While you may send out a weekly or monthly update on a regular basis, there are a number of other reasons to send emails – each with their own design strategy. Here is a quick overview of some common booster club email newsletter layouts that you might need!
- Newsletter Emails – These are also called nurturing emails that focus on communication and engagement. This would be your regular weekly or monthly email newsletter
- Limited Time Promotional Emails – Typically these emails focus on a sale, fundraiser, upcoming event etc. Unlike a regular newsletter email, these tend to be more short, and to the point with a focus on the upcomgin event, sale etc.
- Feedback Emails – Generally these are sent out every so often around a request for feedback or participation. These need to be both personalized and succinct.
- Student and Parent Reminder Emails – These are pretty self-explanatory but typically are reminders of deadlines, payments, uniform purchases, games or tournaments, and any other booster club related to-dos on their list.
- Holiday Newsletters – These are typically less salesy and generally focus more on the holiday and making that connection. These can include more fun anecdotes about the holidays and best wishes, as well as any reminders, last minute events, and signups for the following semester. If you’re throwing any holiday events, remind your club of these as well.
To learn more about these types of booster club email marketing newsletter designs and how to make them, check out this resource.
Booster Club Email Newsletter Layouts Design Basics
Designing a newsletter can be tricky if you’re starting from scratch. Luckily, there are many free or relatively cheap newsletter templates online to help you create your booster club email newsletter layouts. You can start with these or start from scratch. Either way, be sure to follow these guidelines:
Use the same brand colors. You can use team colors, school colors, or your own color palette, but consistency is key! Also, use the same general template and layout for most emails, only switching up information included and sections. Keep the same fonts.
It’s also helpful to have recurring sections throughout each newsletter. For instance, in all your general newsletters, be sure to include an introduction paragraph. You can also keep an upper navigation bar or footer section consistent throughout all your email marketing. This sets the tone for your booster club email newsletter layouts and helps people know what to expect. Humans are creatures of habit, so never underestimate the power of consistency in organization.
Booster Club Email Newsletter Finishing Touches
One of the best parts about email marketing is that you don’t always have to be super hands on once you have created your email newsletter layouts. Yes, you have to generate the content, but once you have a design template made, you can schedule out when your emails send, sit back, and relax. You can even divide your scheduled emails out to different groups of people, so you can have a different newsletter sent to parents, students, and more.
The easiest way to create compelling and effective booster club email newsletter layouts quickly is using an email marketing service. Consider using Mailchimp, Moosend, or Constant Contact for all your email marketing needs. Not only do these solutions help you easily create effective booster club email newsletter layouts, they also help you monitor how well your newsletter is doing. If you find that one format leads to more action than another format, you can adjust your marketing techniques and go from there. This is an excellent tool to maximize your booster club mail marketing skills.
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