Booostr Donation Campaign Tips and Tricks

Introduction

Online donation tools are a dime a dozen these days, but none of them offer the features that Booostr Donation Campaign Manager does for FREE. Booostr Donation Campaign Manager is the most powerful FREE online donation tool around. Not only is the tool packed with features, its native connections to Booostr tools adds a level of tracking, data organization and insight that other online donation tools charge an arm and a leg for. So how do you get the most out of Booostr Donation Campaign Manager? Let’s take a look and dive into Booostr Donation Campaign Tips and Tricks to help you maximize your online donation campaigns!

 

What Does A Booostr Donation Campaign Do?

Booostr Donation Campaign tool allows small nonprofits, booster clubs and PTOs to create UNLIMITED online donation campaigns.  It is available for any organization that has an approved profile on Booostr and costs NOTHING to use!  That means if your organization signs up for Booostr Free Forever plan, your team will have access to Booostr Donation Campaign Manager right away!

You might think: “yeh it’s free because it’s super basic”.  In fact, it’s the opposite!  Booostr Donation Campaign Manager has some incredible features, not only for taking donations online, but also helps streamline your nonprofit operations.  Let’s take a closer look at Booostr Donation Campaign Manager and why it is the BEST tool for small nonprofits, booster clubs and PTOs:

• Create unlimited donation campaigns
• Customize every campaign element
• Detailed downloadable reports per campaign
• Integrates with organization Free Booostr Profiles
• Syncs donor data to Booostr Contact Manager (CRM)
• Integrates with STRIPE low credit card processing rates
• Zero percent goes to Booostr
• By Default Donors are asked to cover credit card fee
• Optional minimal tipping to Booostr,

 

Setting up a Booostr Donation Campaign

If you have already used Booostr Donation Campaign manager, you can skip this section as we are going to very briefly discuss how to set up a campaign.  In order to understand the Booostr Donation Campaign tips and tricks, you first need to have a campaign up and running. To get your Booostr Donation Campaign running for your small nonprofit, booster club or PTO:

• login to your booostr account
• access your organization dashboard
• Click Revenue Tools on left side
• Click on Donation Tool

Note: If you have not connected your organization’s Booostr account to STRIPE, you will be first prompted to go through that simple process. That connection process will take you to STRIPE and then back to Booostr once your STRIPE Connect account is created.

Assuming you have not set up a Booostr Donation Campaign yet, you will need to click the Create Campaign in upper right corner. The Donation Campaign builder will guide you through 3 steps to get your campaign up and running.

• First step: Add Campaign Name, Upload Campaign Image, Add Campaign Description then click NEXT
• Second Step: Enter your donation goal, Optionally modify the 3 base donation amounts, Set a Start Date, Optionally Enter An End Date, Optionally Check to Allow Donor to Make Donations Recurring.
• Click CREATE! Button to generate your new Donation Campaign!

That’s it – pretty simple!

 

Booostr Donation Campaign Manager Tips and Tricks

Now that you have created at least one Booostr Donation Campaign, we can walk through some of the key Booostr Donation Campaign Tips and Tricks to make your donation campaigns a HUGE success!

Your Donation Campaign Focus Matters

When you are in the planning phase of your campaign, do not overlook your Donation Campaign Focus. Making sure that your focus resonates with your audience as well as your nonprofit mission can make or break a donation campaign. Learn more about coming up with great donation campaign ideas here.

Choose a Descriptive Title

Once you have fantastic focus for your Donation Campaign, you need come up with an amazing campaign title to go along with it.  Your donation campaign title will help set the tone and interest level of the campaign when you promote it to your donors, supporters and world at large.

Your Donation Campaign Description Matters

Now you have a fantastic donation campaign focus, an AMAZING donation campaign title, NEXT you need to write a killer description for your donation campaign.  When we say killer, we mean that you need to write a description that explains all of the details of your campaign to the person donating. When you are writing the description, you should write it from the perspective of someone that has never heard of your organization and may or may not understand what your mission is. If that person is coming into contact with your organization via the donation campaign landing page, your description needs to make them feel comfortable enough to donate then and there.  Things to include:

• Brief background of your nonprofit, booster club or PTO
• General mission of the organization
• Spend a good deal of space explaining what the donation is for
• Make sure to include any details as to when and how the funds will be utilized
• 300+ words is usually a good target to aim for with your donation campaign description

 

Pick a Compelling Donation Campaign Image

The last content element of your Booostr Donation Campaign, is your campaign image.

• Fantastic Campaign Focus – check.
• Amazing Campaign Title – check.
• Killer Campaign Description – check.

The image you choose should embody all of the above elements, be on brand for your organization and be a unique or dynamic enough image to catch peoples’ attention. The image can be a photograph or a designed piece. Either way it needs to help engage potential donors to engage with your donation campaign.

Recurring Donations or Not?

Generally speaking a recurring donation is best for evergreen or general donation campaigns. That being said, it never hurts to allow any donor to make their donation recurring.  This is one of those elements that really depends on your strategy. If you are running many different donation campaigns at once and throughout the year, you might want to limit recurring donations to specific campaigns. However, if your strategy has donation campaigns spread out over time and not many running at one time – then it probably makes more sense to allow recurring donations for most, or all of your campaigns. Either way, turning recurring donation option on or off in Booostr Donation Campaign Manager is a simple checkbox.

Sharing Your Campaign On Social Media

Once you have a new campaign ready to go, you should plan your launch around your different communication channels.  One of those should be social media. Even if you have a very small following, sharing your campaign on social media allows any of your followers to also re-share the campaign. After the campaign has launched, do not be afraid to regularly share the campaign on social media either. Probably not every day, but weekly or bi-weekly (depending on if the campaign length is short, long or evergreen). Luckily Booostr Donation Campaign Manager has super simple sharing built into the system.

Promoting Your Campaign Internally

When we say sharing your campaign internally, we mean to your contacts. This could be leadership, supporters/volunteers and/or donors.  In general we suggest sharing with everyone in your contact list, as you never know who will not only donate, but share it with their friends and family.  When you are sharing the campaign internally, you can use email like Booostr Newsletter Marketing tool or any email solution your team is comfortable with. When you are sending your email, make sure you consider the following:

1. You want to make sure the donation campaign link is very visible and clear
2. Include an explanation of the donation campaign and its details
3. Make sure you ask them to forward it to their friends & family.

In addition to sending the campaign via email, you should also consider sending it via text message using Booostr’s SMS Text Messaging and our special Text 2 Give feature that makes it super simple to insert your donation campaign link into a bulk SMS message.

In-Person Promotion for Online Donation Campaign

If your team will be holding events within the community and are looking for ways to promote your online donation campaign in-person, EVERY donation campaign created has a unique QR code generated for it. Booostr Donation Campaign Manager allows your team to email the QR code to your contacts or anyone outside of your organization. There is also a PRINT feature so you can print the QR code as a flyer to post at the event.

Running Multiple Types of Campaigns

Even as a small nonprofit, booster club or PTO, we highly recommend running multiple donation campaigns at the same time.  By multiple, this could be different types (ie. Evergreen campaign and annual campaign) or multiple campaigns targeting different donor segments (ie. high dollar campaign, general campaign, never donated campaign).  Running multiple donation campaigns at once allows your team to have more activities to promote and allows them to target different groups of donors/supporters.

 

When it comes to running a donation campaign online, Booostr Donation Campaign Manager tool, makes it incredibly easy to set up, edit and share a donation campaign. Your small nonprofit, booster club or PTO has complete control over all of the settings and can engage your supporters in the way they prefer. The fact that Booostr Donation Campaign Manager allows for unlimited campaigns, makes it even more powerful as your team can build out a comprehensive donation campaign strategy. All of these features plus native connectivity to Booostr Contact Manager (CRM), Booostr SMS Text Messaging, Booostr Financial Manager and Booostr Form Manager makes it the most powerful and USEFUL online donation tools.  Let’s create your first Booostr Donation Campaign today!