If you manage a booster club or oversee one as a school official, you’ll be relying on email as your primary method of communication. This is the best way you inform the volunteers and parents in the group of new events, tasks to be accomplished, and other information they may need to know. However, in order to have an email newsletter, you need to collect booster club newsletter emails from your group members. This may seem simple at first, but there are actually specific rules and regulations you will need to follow in order to do this. This guide breaks down everything you need to know about how to collect emails for your booster club’s newsletter.
Why are Newsletters Important
Sending out a newsletter is a strategy more commonly referred to as email marketing. It’s a great way to reach as many people as you want for very little cost and stay in touch with them. There are many email marketing solutions out there that can help your club properly send emails and ensure they are delivered. Some of the more popular email marketing solutions are:
Once you have an email marketing solution, you can start growing your email list! By carefully collecting the emails of those in the booster club, you’ll find those who sincerely want to receive your emails and have an easier way to email them with an email marketing solution.
As you work on your email strategy, keep in mind emails are a great way to give your members access to information about the club, as they’ll be able to find and re-read emails, share them with others, and more. Booster club email marketing strategies are affordable, allow you to personalize your interactions with those on the list, and help you raise awareness and market events, fundraisers, and more.
Overall, email networking is one of the most vital marketing strategies out there. But how can you take advantage of this tool as booster club management? First you need to figure out how to collect emails the right way. Here’s everything you need to know.
Methods to Collect Booster Club Newsletter Emails
While sending out a newsletter is essential, it’s important that you collect emails carefully and follow specific rules and regulations surrounding this collection process. Here are a few popular ways to collect emails for your booster club newsletter, and which ones are the most effective.
Collect Booster Club Newsletter Emails Via Door to Door
One possible method to collect emails for your booster club email newsletter is to go door to door. This technique is a little antiquated, as most communication and announcements occur over social media and technology.
This method also requires much more effort, time, and you will have to write down emails by hand and keep track of them while transferring them to your email system. While it’s more challenging, it is still a valid way to collect emails.
Collect Booster Club Newsletter Emails At In Person Events
In person events are another opportunity to collect booster club newsletter emails. This method falls into the same area as door to door marketing, except in person events bring the potential email participants to you.
You can have email sign-up sheets distributed throughout the event and announcements about who should sign up and why. Keep in mind that this method still requires you to transfer all the emails by hand and keep track of them yourself.
There Are Many Techniques for Collecting Emails On the Web
As technology advances, more corporations and businesses are moving to online communication. This goes for newsletter collection strategies, too. Whether you have website forms set up, social media links, or contesting online that leads others to your newsletter sign up, this is one of the easier ways to collect emails!
This is also one of the easier methods of newsletter collection. You won’t have to transfer any information by hand, and your program will essentially do your work for you by plugging emails directly into the system.
This guide has everything you need to know on booster club email marketing solutions and which might be best for you.
Partnerships Can Grow Your Email List
If there’s a third party you can partner with to collect emails, this is an excellent way to add to your list. For instance, if there are any local businesses or restaurants you can partner with, you can gather emails through them. You can also partner with these businesses and hold giveaways that benefit both of you and add to your list of emails.
Grow Your Newsletter Subscribers Through Cross Promotion Emails
The last popular method of nonprofit email collection is known as cross promotion email. This technique is similar to the previous method as it involves partnering with another business or restaurant. However, the details look a little different.
In cross promotion, the other party will help announce and promote your booster club list and their email list. This gets interested parties on either side to sign up. This is a great way to collect booster club newsletter emails that benefits both parties involved.
Methods to Avoid When You Collect Booster Club Newsletter Emails
It’s also important to be aware of the email collection methods you should avoid. Here are the main two.
WARNING! Do NOT Pay for Email Lists!!
If you’re paying another party for email addresses, this is going to do one of two things. It will feel like spam to those receiving the emails and they’ll likely unsubscribe or block your list immediately, or the emails you pay for may be fake in and of themselves. Either way, this is something you want to avoid!
BIG NO NO! Harvesting from Other Sites
Harvesting emails from other sites has a similar result. Those receiving the emails will likely unsubscribe from your list or you may be getting fake email addresses to begin with. If you find emails from message boards, other websites, or sources you need to pay, it’s best to stay away.
Tips to Optimize How You Collect Booster Club Emails
Once you collect emails the right way, it’s time to send out your booster club email newsletter. Not sure where to start? This guide has everything you need to know about how often to send emails, what topics and announcements to include, and more.
It’s important to keep a few things in mind:
- Stick to real people. If your email list is full of generated, fake, or spam emails, you won’t be reaching your target audience. While it may get your numbers up, it will likely bring your performance down. Quality over quantity is a great motto to work by!
- Make sure the emails you collected genuinely want to be on the list. Nobody wants to be on a spam email list, and while it may be tempting, it’s best to only send emails to those who genuinely want to be on the list. To do this, let them know why they need to be on the list! What will they miss if they don’t get the emails? What do your emails offer them?
- If an email address unsubscribes, let them go.
- Keep your emails less frequent and only include absolutely necessary information. This will help keep it simple, brief, and keep those on your email list happy.
Stay in Touch with Your Club Members
Whether you’re part of booster club management, an overseer, or in charge of booster club marketing, your email list is one of your biggest assets. It will spread information, raise awareness, and bring people to events. Making sure you collect booster club newsletter emails the right way is the foundation for setting up the best booster club email marketing strategy around.