A booster club media kit may not be high on your checklist of future things to do, but it should be. A media kit is a great way to make a statement and look professional when doing booster club marketing and trying to land corporate sponsorships and donations.
What is a booster club media kit?
A booster club media kit is a virtual (although could be printed) pdf file that’s a few pages long and displays the best that your booster club has to offer, it’s your mission statement and sponsorship opportunities or fundraising events.
It’s like a simplified way of presenting your nonprofit in a fast and efficient way. It’s like a simplified presentation that can be geared towards increasing the potential supporters and volunteers as well as giving the reader digest version of your booster club to the press for good PR.
A booster club media kit is that presentation and despite not being in person, it can still be powerful in the world of business as many companies and organizations have their own media kits.
What should be in your media kit?
Your media kit needs to be different enough that it stands out from others, but it also needs to carry some of the same vibes and information. Unfortunately, you can’t just hand over a few pages of typed words like a high school essay and call it good. A media kit has to be both visually appealing, as well as resourceful and packed with information.
Common things you should include in your media kit are:
- An about you page
- Testimonials
- How you can collaborate
- Rates
- Contact information
- Other important information
About You
Dedicate a page to explaining your booster club, how you help the students and why they need you. Talk about past experiences and future goals as well.
Testimonials
Get a testimonial from your school’s activity director and possibly parents, talking about how great the booster club is and how it’s helped the kids. This helps to reaffirm your assistance and shows that it made a bigger impact on others.
How You Can Collaborate & Support
Include information, examples, and details on different collaboration and sponsorship opportunities. You can talk about how the reader can give support through volunteering as well as monetary support. Mentioning different fundraising opportunities that could be great for either.
Tip: This is when to mention those annual and regular fundraising events that your booster club has become known for.
Contact information
The most important thing to make sure that you include in your booster club media kit is your contact information. Not having that there is the fastest way to say goodbye to possible money and sponsorships. How can a corporation hand your club money if they don’t know how to contact you?
Other important information to include
If you have anything else that is unique and special to your booster club that you think would make for great booster club pr and could aid you in landing sponsorships, include it! A media kit is where you don’t hold back on the boasting and you take booster club promotions to the next level.
Including your website link and social media channels is always a good idea!
How to Create a Booster Club Media Kit
With technology constantly advancing, you would be happy to hear that there are a lot of programs that make media kit creation easy. In fact, 3 places where you can create a media kit for a nonprofit include Microsoft PowerPoint, Google Docs and Canva.com.
All three of these options are 100% free and easy to use. Some even have templates that you can use for a visually appealing media kit right off the bat, just swap out images and text for your own and you’re good to go!
Things to keep in mind with your booster club media kit:
- You should update your media kit quarterly. This keeps information current and helps to make sure that the contact information isn’t outdated.
- Your media kit pages should be based on a standard printing paper size of about 8 inches x 11.5 inches. This will help businesses (and your booster club) when they decide to print out the media kit for a hard copy.
- If at all possible, go in and personalize your media kit to be more tailored to the specific company you’re seeking an investment from. This easily helps you to stand out and can give you a deeper connection with the person reading.
- Add photos of the kids you’re helping and of your booster club volunteers. This helps to give a more personal touch as well as to put a face to the hand that’s asking for money.
Booster club marketing- where to distribute and how to use your media kit
Having a media kit is one thing but properly using it is a totally different ball game. You want to make sure that you get it into the right hands at all times so that it isn’t a waste of time, effort and energy.
You can send your booster club media kit to any business within the local community. This can be a great way to get sponsorships for events and equipment. In exchange, the company may want its name or logo on products as a form of promotion for themselves.
You can also send your media kit (without the rates/collaborations page) to media outlets whenever your booster club is going to be featured. This is a great way to make sure that the journalist has the proper idea of your booster club in mind when they’re writing articles and doing news stories so that your brand and message come off correctly. Good publicity like this is a great way to promote your group on a much larger scale, so this is a big reason to keep a media kit on hand.
Of course, don’t forget how big of an impact having your media kit on your booster club website could be. Not only would people online all over the world be able to access it and expand your reach, but you can also direct people to it through a normal conversation when they ask about your booster club. Simply telling them to go online to your website and to take a look at the media kit to answer their questions.
With the proper booster club management in place, you can have a great looking media kit that is used for everything from promotions to marketing. The longer it takes to get started creating a media kit, the more money and visibility could be slipping by, so don’t hesitate too long!
